In the age of e-commerce, having attractive product photos is more important than ever. Customers can’t touch and feel the products, so the images must accurately reflect what you’re selling.
As a result, high-quality images are essential for building trust with your customers and increasing conversions. But editing product photos can be time-consuming, especially if you have hundreds or thousands of them.
That’s why AI correction can be beneficial in scaling your efforts while still delivering excellent results. In this guide, we’ll show you how to use AI correction on Rakuten to make photo editing quick and easy.
What is Rakuten?
Rakuten is a Japanese e-commerce company that operates in 29 countries. It was founded in 1997 and has since grown to become one of the largest online retailers in the world, and offers many products and services, including online shopping, travel, financial services, and more.
The company’s mission is to help customers “discover new lifestyles and experiences through the power of technology.” Rakuten has its own online marketplace, called Rakuten Ichiba, that offers a wide range of products from many different vendors. It also runs several other businesses, such as e-books and digital content, video streaming services, and travel services.
Rakuten has gained a lot of attention in recent years for its innovative approach to e-commerce. For example, in 2018 it launched a new platform for merchants that allowed them to customize their e-commerce sites and even manage their own inventory.
How AI Correction Works — Neural Network Photo Enhancer
When it comes to AI correction, there are two main approaches: human-led correction and neural network photo enhancers. Here, we’ll focus on the latter.
Neural network photo enhancers use artificial intelligence to automatically detect and correct defects in images. The most common types of defects that these systems can fix include exposure, color, and noise.
To fix an image, the system first identifies the type of defect present. Once the defect has been identified, the system then applies the appropriate corrections to the image. These corrections are typically based on a set of rules or guidelines that have been predetermined by humans.
The advantage of using a neural network photo enhancer is that it can make corrections much faster than a human can. Additionally, since the system is not reliant on human input, it is less likely to make mistakes.
Examples of AI Correction in Action
There are many different ways that artificial intelligence can be used to correct photos for e-commerce purposes. Here are some examples of AI correction in action:
- Wrinkle removal: Another common issue with photos is wrinkles or other blemishes on clothing. AI correction can help to smooth out these imperfections, resulting in a neater and more presentable image.
- Color correction: Colors can sometimes appear washed out or muted in photos, AI correction can help to enhance colors and make them pop, resulting in a more vibrant and eye-catching image.
- Background removal: In some cases, removing the background from a photo may be desirable altogether. AI correction can automatically identify the subject of a photo and erase the background around it, leaving only the desired topic in the frame.
Good-quality photos guarantee sales in e-commerce.
It’s no secret that product photos are crucial to e-commerce success. In fact, according to a Content Marketing Institute study, good product photography can increase conversion rates by up to 300%.
While professional photographers can undoubtedly take great photos of your products, they can be expensive and unnecessary for all products. Additionally, if you are selling digital products, such as software or e-books, you don’t need photos of physical products at all.
For these reasons, many online retailers use artificial intelligence (AI) proofreading tools to improve their product photos. For example, AI correction tools can automatically improve photos by correcting common problems such as poor lighting, low contrast and incorrect color balance.
There are many AI correction tools on the market, but one of the most popular is Deep-image.ai, an online tool that offers several features designed specifically for e-commerce photos.
Some of PhotoEnhancer’s most valuable features include the following:
- Automatic background removal: You can automatically remove backgrounds from images with the click of a button. This is great for sellers who want to use images with white backgrounds on product pages.
- Image Retouching: You can quickly retouch images to fix common problems such as noise and blurring.
- Light and color correction: You can brighten an image if it’s too dark, or improve the color balance to get the best results.
Why Use AI Correction for E-Commerce Photos?
There are many benefits of using AI correction for e-commerce photos.
First, it can help to improve the quality of your photos. You can fix common problems such as poor lighting, blurry images, and red eye by using AI correction. This can help to make your photos look more professional and increase your chances of making a sale.
Second, AI correction can help to save time. If you are selling products online, you likely have a lot of images that need to be edited. Correcting each photo manually can be very time-consuming. However, with AI correction, you can quickly and easily edit large numbers of photos at once. This can free up your time to focus on other aspects of your business.
Third, AI correction can help to improve customer satisfaction. For example, if customers are looking at photos of products that are poorly lit or blurry, they may not be able to appreciate the product fully. This could lead to them being less likely to make a purchase.
However, if they see well-edited photos showing the product in its best light, they are more likely to be satisfied with their purchase. This could lead to repeat customers and positive reviews for your business.
Pros and Cons of AI Correction
A few different types of AI correction can be used on e-commerce photos, and each has its pros and cons. Here are some things to consider when deciding whether or not to use AI correction on your photos:
- Time: AI correction can save you a lot of time in the editing process, especially if you have many photos to edit.
- Cost: AI correction can also save money, as it is often cheaper than hiring a professional editor.
- Quality: AI correction can sometimes produce high-quality results, but it is not always perfect. You may need to do manual tweaking after the fact to get the desired results.
- Limitations: AI correction can only do so much, it cannot wholly fix all problems with a photo, and it may not be able to produce the exact results you want.
AI photo correction for e-commerce, like Rakuten, is a powerful tool that can be used to create high-quality images quickly and easily.
By following the steps outlined in this guide, you should now understand how to use AI correction for your brand’s product photos. With AI capabilities, it is easier than ever to get professional results without sacrificing time or resources.
If you are looking for more ways to enhance the quality of your product images, I highly recommend giving AI correction a try!