How Image to Text OCR Helps Marketing Teams Work Smarter

With huge amounts of data, creative assets, and deadlines to meet for submissions, tools like Optical Character Recognition (OCR) step in to modernize workflows.

The OCR-embedded tools ensure that marketing teams juggle repetitive tasks like data entry with success by making scanned photos and documents editable, updateable, and accessible digitally.

Leveraging such tools allows teams to quickly prepare sales reports, pitch decks, presentations, etc., with a much faster pace and efficiency.

In this post, we will explore the role of image to text OCR in boosting the output of marketing teams. We’ll try to cover everything in detail so that you don’t miss out on anything.

Ways Image to Text OCR Aids Marketing Teams

OCR is without a doubt a convenience for marketing teams. It is fast, mostly accurate, and supports batch processing (extracting text from multiple images at once). What’s not to like here? 

Plus, most OCR tools nowadays offer free functionality, so solutions are also not big investments.

Below we will elaborate everything in detail about how this tech is helping marketing teams function smartly and efficiently.

Simplifies Content Creation and Repurposing

When running marketing campaigns, you often need to repurpose content from one format to another to engage and captivate a larger audience. OCR can help with that.

For instance, taking screenshots from brochures and infographics can help you instantly convert the text written in them to editable formats. The textual data can later be utilized to create new content in a blink of an eye. Fascinating, right?

In 2018, IDC conducted a study that summarized that data professionals lose 50% of their time every week in preparing and finding data. This indicates that workers, especially those in marketing firms, need to utilize OCR for quick data extraction and to free their time for creative work.

Better Campaign Insights

Every day, marketing teams have to handle mountains of data, from customer feedback forms to sales reports. OCR technology allows for digitization and indexing of these documents, and therefore, search, sort, and retrieve valuable insights.

For instance, a trade show can have handwritten survey responses from customers. These can be easily processed with OCR and the data can be compiled into a CRM system. Hence, allowing marketers to easily analyze customer sentiment and preferences without doing any manual work.

OCR makes it possible for marketers to make data-driven decisions and improve their strategies by centralizing and organizing data.

Scaling Customer Engagement through Personalization

Marketing teams can extract data from handwritten notes, loyalty cards, or feedback forms and craft campaigns based on the customer’s preferences.

For example, by getting purchase patterns out of scanned receipts, you can create personalized discount offers for your customers. Hence, you can handle personalization and cater to users on a larger scale.

Using OCR, marketers can quickly understand what customers are doing and design campaigns that will connect with them on a more personal level.

Accelerating Creative Design and Iteration Cycles

Often there are a lot of revisions in the design process, especially in visual-heavy industries. OCR takes text input from mockups or scanned designs and makes them editable while preserving formatting and layout. This significantly cuts down the time to retype or recreate elements, making the marketing teams work smarter and not harder.

The Image to text OCR is a case in point that can quickly pull product specs from the designer’s drafts and ensure the final ad copy is in line with the tech details. Using the said tool will streamline work activities, improving the overall productivity of marketing teams.

Enhancing Analytics and Reporting Accuracy

OCR technology can help marketers extract and analyze text from sources that are not usually recognized or categorized. For instance, event tickets, product labels, or a social media visual. Leveraging OCR allows one to transform unstructured data into actionable insights, crucial for the growth of a business in the 21^st century.

Using Instagram as an example, brands can analyze text on user-generated content such as reviews or captions, which can give insight into customer sentiment. In turn, marketing teams can use improved analytics to deliver more focused and effective campaigns.

Final Words

Image to Text OCR significantly enhances the efficiency of marketing teams by streamlining workflows and facilitating data management. 

It simplifies content creation and repurposing, offers better campaign insights, and enables personalized customer engagement. 

Additionally, OCR accelerates design iterations, improves analytics, and reduces errors in data extraction. By embracing OCR technology, marketing teams can focus more on creative initiatives, leading to improved productivity and more sales.