Top Tips and Ideas to get the Most Innovative Product Photography in 2023

Top Tips and Ideas to get the Most Innovative Product Photography in 2023

Product photography is an incredibly important marketing tool for any business. Not only does it show potential customers what your product looks like, it’s also a great way to stand out from the competition.

But with so many businesses opting for creative and innovative product photography, making your shots stand out from the crowd can be tough.

In this blog post, we’ll discuss tips and ideas you can use to get the most innovative and eye-catching product photography possible.

From using unconventional angles to incorporating creative props, we’ll explore all of the ways you can stand out in a crowded market and capture the attention of potential customers.

Finding the Perfect Space

When it comes to product photography, the most important thing is finding the perfect space.

This means finding a location that has the right lighting and background for your product. It should also be large enough to accommodate all of your equipment.

Here are some tips for finding the perfect space for your product photography:

  1. Look for a bright, open space. Natural light is always best for photography, so try to find a room with lots of windows or even an outdoor area.
  2. Avoid using flash whenever possible. If you must use flash, diffused lighting is best.
  3. Make sure the background is clean and simple. A plain wall or white sheet can work well as a backdrop.
  4. Give yourself plenty of room to move around. You'll need to be able to adjust your lights and camera angles, so make sure you have plenty of space to work in.
Photo Studio setup
Photo by Krists Luhaers / Unsplash

Camera Settings

If you're new to product photography, or just looking to up your game, there are a few key camera settings that will help you get the most innovative shots.

- First and foremost, make sure your shutter speed is high enough to freeze any movement - otherwise you'll end up with blurry products. A good rule of thumb is to use a shutter speed of at least 1/250th of a second.

- Second, set a small aperture (large f-stop number) to ensure all of your product is in focus - nobody wants a shot where only part of the product is sharp!

- Lastly, consider using a tripod to keep your camera perfectly still - even the slightest movement can ruin an otherwise great photo.

Photographer changing settings
Photo by James Bold / Unsplash

Good Light

In product photography, good light is key to creating stunning images. There are a few things to keep in mind when working with light:

-The quality of light is just as important as quantity. Look for soft, diffused light when taking photos outdoors or near windows. Avoid direct sunlight, which can create harsh shadows and glare.

- Pay attention to the direction of light. The light that comes from behind your subject will create a halo effect, while side lighting can add depth and dimension to your photos.

- experiment with different lighting setups to see what works best for your products and your style. You may need to use a flash or reflector to get the perfect shot.

Photographic studio
Photo by Alexander Dummer / Unsplash

Show the Product Being Used

When it comes to product photography, one of the most important things you can do is show the product being used. This helps potential customers visualize how the product would fit into their lives and see how it could benefit them.

There are a few different ways you can go about this:

- One option is to create a lifestyle image that shows the product in use in a natural setting.

This could be someone using your skincare products at the beach, or cooking with your new kitchen gadget. Lifestyle images should be aspirational and help people see how your product could fit into their own lives.

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Photo by Pharma Hemp Complex / Unsplash

- Another way to show the product being used is to create a before-and-after image.

This is especially effective for products that have a transformative effect, such as hair care or makeup products. Before-and-after images help potential customers see the results they can expect from using your product.

- Finally, you can create instructional images showing exactly how to use your product.

This can be helpful for products that require assembly or have multiple uses. Instructional images should be clear and easy to follow so that potential customers feel confident they can use your product correctly.

Don't be afraid to play with angles

Angles are everything when it comes to product photography. The right angle can make your product look more appealing, while the wrong angle can make it look unappealing.

Don't be afraid to experiment with different angles. Take a bunch of pictures from different angles and find the one that looks best. You may have to take a lot of pictures to find the perfect angle, but it'll be worth it in the end.

What backgrounds are the best for product photography?

A few different types of backgrounds work well for product photography, depending on the look you're going for. A plain white background is always a good choice if you want the product to be the focus of the image.

This is a clean and classic look that works well for many different types of products. If you're looking to add a bit of color or interest to the background, try using a textured fabric or wallpaper.

You can also get creative with props and backdrops by using items that are related to the product, like plants or flowers for a beauty product shoot.

Whatever background you choose, make sure it compliments the product and helps create the overall look and feel you're going for.

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Photo by mojtaba mosayebzadeh / Unsplash

Editing Product Photos

In today's article, we'll be discussing some top tips and ideas to get the most innovative product photography. We'll be talking about how to edit your product photos to make them look their best and style your products in an interesting and unique way.

So, let's get started!

When it comes to editing your product photos, there are a few key things you'll want to keep in mind.

  • First, you'll want to ensure that the colors in your photo are accurate. This means that you shouldn't over-saturate your colors or make them too bright. You also don't want to underexpose your photo, as this can make it look dull and lifeless.
  • It's also important to pay attention to the composition of your photo. Make sure that the product is the focus of the image and that it's not lost in a busy background. If you're shooting with a DSLR camera, you can use a shallow depth of field to help achieve this.
  • Finally, don't be afraid to experiment with different angles and perspectives. Sometimes, the most interesting photos are taken from unexpected angles. So play around until you find something that looks great!

For editing your product photos, we recommend, an application based on artificial intelligence. has also released applications for the automatic editing of product photos under e-commerce - Packshot Pro. You can learn more in this article ->


Innovative product photography is a great way to make your products stand out. By following our top tips, you can create amazing visuals that will help you attract customers and drive sales.

Whether it's setting the right lighting or experimenting with creative angles and perspectives, we hope these ideas have given you some food for thought on how to get the most out of your product photos.

Have fun taking awesome pictures and good luck!