Photography Guidelines For Online Marketplace in India - 6 Flipkart Photos Requirements.

Photography Guidelines For Online Marketplace in India - 6 Flipkart Photos Requirements.

An online marketplace must have the right visuals for your products. The photographs you use to represent your items need to be of the highest quality and represent exactly what customers will receive.

In this blog post, we will discuss some Flipkart photography guidelines that can help you take better photos for your product listings.

We will also provide tips on ensuring that your photos comply with Flipkart’s requirements and give suggestions on improving your images' overall quality.

What is Flipkart?

Flipkart is an online marketplace that sells a wide variety of products, including electronics, books, apparel, home goods, and more.

It's one of India’s largest e-commerce sites and has specific guidelines to ensure that all sellers’ photos meet these standards.

Customers can browse and purchase items through the website or mobile app. Flipkart also offers services such as doorstep delivery, payments on delivery, and the exchange of defective products.

Flipkart was founded in 2007 by Sachin Bansal and Binny Bansal, two IIT Delhi graduates. Today, the company has a presence in many countries around the world.

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What are the photography guidelines for online marketplaces in India?

When it comes to product photography for online marketplaces in India, there are a few key things to keep in mind.

First and foremost, make sure that all your photos are high-quality and clear. Blurry or low-resolution pictures will turn off potential buyers and negatively impact your search engine ranking.

In addition, try to use bright, natural lighting whenever possible. This will help ensure that your photos look their best and make it easier for customers to see the products you're selling.

Finally, be sure to use attractive and well-composed shots that show off your products in the best light possible.

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What are the Flipkart photos requirements?

In order to ensure the quality of products listed on Flipkart, they have certain photography requirements that all sellers must follow.

"Images must be clear and of good quality, with no watermarks or other logos.

  1. Image Size: The width and height reading should always be greater than 1000 px.
  2. Image Frame: 85% of the frame should at least be filled by the product.
  3. File Format: JPEG, TIFF, GIF, and PNG are accepted.
  4. Background Colour: Only white background image is accepted.
  5. Color Choices: One can use SRGB and CMYK.
  6. High-quality images: Should be a real photo, simple and sharp."
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Why high-quality photos are critical for Flipkart sellers?

High-quality photos are essential for Flipkart sellers for several reasons. Besides the photos requirement, you should take care of a few more things:

  • First, Flipkart is a visual marketplace, so the images of products are often the first thing customers will see. High-quality photos can create an impression of professionalism and attract customers to view more details about a product.
  • Second, customers on Flipkart will make purchase decisions based on what they can see from the photos. Low-quality photos may cause customers to lose confidence in the product or seller, leading them to look for other options.
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  • High-quality photos can help sellers boost their SEO rankings on Flipkart. Photos that are optimized with relevant keywords can help increase visibility and improve search results for potential buyers.
  • Well-crafted photos can help set your listings apart from the competition and attract more attention from potential buyers.
  • Finally, high-resolution photos will be required if you ever need to provide customer support or resolve any disputes that may arise.

Tips for taking great product photos for online marketplaces

  1. Use a high-quality camera to take your photos. This will ensure that your photos are sharp and clear.

2. Make sure that the background of your photos is clean and uncluttered. This will help the focus to be on the product itself.

3. Try to use natural lighting when taking your photos. This will help to avoid any shadows or glare on the product.

4. Make sure that the product is in focus and well-lit in the photo. This will help potential buyers see all the product details clearly.

5. Take multiple photos of the product from different angles. This will give buyers a better idea of what the product looks like and how it can be used.

If you are also selling on different e-commerce platforms like Amazon, eBay etc., check our others blog posts for tips & photo requirements! ->

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Taking photos that meet Flipkart’s requirements is essential to selling your products successfully on their platform.

By following these photography guidelines, you can rest assured that your images will be accepted by the company and help you increase visibility for potential buyers.

Investing in high-quality equipment and knowledgeable professionals could be expensive, so consider tools to enhance your product photos, like

That will ensure your photographs are up to Flipkart's standards, increasing your chances of higher sales.